Email marketing is the oldest online marketing technique since the Internet marketing evolved. Still it has relevancy, and people use it in their online marketing mix, along with other marketing strategies like ? PPC, banner exchange and others. The main reason of it is ? it is low cost and give you enough space to describe your product/service details.? Not only that, since the evolvement, email is the most preferred communication method over the Internet. Email marketing will help you to reach your potential customers effectively.
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Like other online marketing strategies, email marketing also involves two separate stages. The first stage is ? collecting or gathering email address from various sources, what ever it may be ? it may be online or offline, being a marketer ? first of all, you have to build your email address database. The second stage is ? compose your sales letter / news letter and send it to your potential customers. ?However, at this moment, you must consider a very important aspect ? while you?re sending your sales letter, keep in mind that your new letter should look like a genuine sales letter NOT a Spam, otherwise, it is quite possible that ? built in anti-Spam filter may block your email and finally the user delete it from their mailbox! So, it is recommended that, you must design and craft your newsletter with proper format so that it may not block by the anti-Spam filter. Bypassing anti-Spam is beyond the scope of this article, you can find lots of resource over the Internet. Nevertheless, here are some guidelines that can help you to perform your email marketing campaign effectively ?
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Proper Formatting ? as mentioned earlier, it is very much important to avoid anti-Spam. The golden rule of your email sales letter optimization, DO NOT USE ?Free?, ?Discount?, ?Save Money? and other promotional word in the title of your email subject. Because many anti-Spam filters configures such a way that, it eliminates all the mail which have certain keywords like that.
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Personalize The Sales Letter Content ? usually, webmasters just send the mail with generic greetings like ? ?Hi There!? but it is a good idea, instead of that ? write something like ? ?Dear John? or ?Hello John?, that will make a good impact on your readers mind.
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Use Auto Responder Service ? it is not possible that, you monitor your mailbox for entire day, but you need to answer every mail, why not use a auto responder that can automatically send the formal mail to acknowledge and for that it is perfect for your requirements.
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Use Open Source Email Marketing Software ? if you are a start up company, small company or a medium company, it is suggested that, if you want to take full advantages of email marketing, you must try open source software. Open source software doesn?t require any license fee or any kind of monthly or yearly subscription. Here are some good open source email marketing resources for you ?
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-????????? OpenEMM
-????????? PHPList
-????????? PoMMo
However, there are lots of other excellent open source email marketing solution available over the internet, you can easily locate them by any major search engine like ? Google.
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Do Not Stop Sending ? email marketing is an endless campaign, practically speaking ? you have to send different sales letter in regular interval. Follow-up is MUST for email campaign. Additionally, do not send your emails in Friday, because in many organizations, Saturday ? Sunday are off-day, and when the people comes in Monday, they have full workload, so it is recommended that ? you can send the sales/news letter at Tuesday.
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However, there are lots of other aspects involved with email campaign, once you start the process, you know everything gradually. Hope this small guide can give you the kick-start of email marketing campaign.
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Source: http://pepdeal.com/2012/03/effective-email-marketing-tips-to-market-your-business/
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